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POLYSTAR
Consumer Electronics · PR · Brand Growth · Retainer

Polystar
Electronics
Ogba

Client
Polystar Electronics — Ogba Branch
Services
PR · Paid Media · SEO · Sales Funnel · Brand Growth
Industry
Consumer Electronics · Retail
Engagement Type
Long-term Retainer
Overview

Building
a Digital
Revenue Machine.

POLYSTAR is a brand name in electronics and home appliances sub-sector of the Nigerian market. Polystar Electronics Ogba was a well-known physical branch at Aguda-Ogba, Lagos, with strong walk-in traffic — but their online presence was virtually non-existent. They had no structured digital sales funnel, no SEO strategy, and no systematic approach to converting online interest into qualified buyers.

E-Vast was brought in as a full growth partner on a retainer basis. Our mandate was clear: build a digital revenue engine from the ground up — one that would generate consistent inbound leads, increase retail velocity, and ultimately make online sales a major contributor to total revenue.

Over the course of the engagement, we built, tested, and scaled a system that generated over ₦225M in revenue, 900+ qualified inbound leads, and made online sales account for 60% of total revenue.

The Brief
01
The Challenge

A thriving electronics showroom store with zero digital infrastructure. No lead generation system. No SEO presence. No paid media. No way to capture online demand or convert it into sales — while other branches and competitors were moving aggressively online.

02
Our Approach

We designed and implemented a full-stack digital growth system: SEO-optimised content, paid media campaigns on Meta and Google, a structured sales funnel with lead capture and follow-up sequences, and a social media presence that built trust with potential buyers before they even made contact.

03
The Outcome

₦225M+ in revenue generated. 900+ qualified inbound leads. Online sales grew from 0% to 60% of total revenue. Retail velocity increased by 20%. A store that once depended entirely on walk-in customers was now running a self-sustaining digital sales machine.

What We Did

The Full
System.

Organic SEO Optimisation — keyword research & implementation, content strategy to capture high-intent search traffic
SEO
Paid Media Management — Meta and Google ad campaigns targeting in-market electronics buyers in Lagos (Mainland axis - Ikeja, Agege, Berger)
Paid Media
Full Sales Funnel Build — lead capture pages, WhatsApp follow-up sequences, conversion optimisation
Funnel
Social Media Strategy & Execution — trust-building content, product-centric execution, customer proof posts
Social
Brand Growth Management — monthly reporting, strategy refinement, scaling what worked
Retainer
How It Unfolded

Phase by
Phase.

Phase 01
Audit & Foundation

Full audit of existing online presence (or lack thereof). Competitor analysis. Keyword mapping for high-intent electronics search terms in Lagos. Set up tracking, analytics, and lead capture infrastructure from scratch.

Phase 02
Funnel Build & First Campaigns

Built and launched the first Meta ad campaigns targeting in-market buyers. Simultaneously began SEO content publishing. Created WhatsApp-based follow-up sequences to convert inbound enquiries into confirmed sales.

Phase 03
Scale & Optimise

Doubled down on the ad sets generating the lowest CPL. Expanded to Google Shopping. Built out social proof content — unboxing videos, product comparison posts — to warm up cold traffic and increase conversion rates.

Phase 04
Retainer — Sustained Growth

Monthly strategy sessions. Weekly performance reporting. Continuous testing of new creative angles, offers, and audience segments. The system compound over time — each month building on the last, with online revenue growing consistently quarter over quarter.

The Numbers

What It
Delivered.

₦225M+
Revenue Generated
Total online revenue generated across the engagement period
900+
Qualified Inbound Leads
High-intent leads captured through paid media and SEO, converted via sales funnel
60%
Online Revenue Share
Online sales grew from 0% to 60% of total store revenue
20%
Retail Velocity Increase
Overall stock turnover rate increased due to combined online/offline demand generation
4×
ROAS on Paid Media
Average return on ad spend across Meta and Google campaigns
24mo
Engagement Duration
Long-term retainer that compounded results month over month
"They not only optimized our sales processes but they acted as a growth partner, massively growing our e-commerce sales."
Titilayo Oshikoya — Head of Operations, Polystar Electronics Ogba

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like these?

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