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Fashion · Creative Campaign · PR · Paid Media

Vast Clothing
— Sold Out

Client
Vast Clothing
Services
Creative Campaign · PR · Model/Influencer · Paid Media
Industry
Fashion · Streetwear
Outcome
Sold out in 18 days · 5M impressions
Overview

From Drop to
Sold Out in
18 Days.

Vast Clothing approached E-Vast with a limited edition capsule collection they needed to sell out — fast. The challenge wasn't the product; it was attention. In a saturated Nigerian fashion market, a limited drop means nothing without the right narrative and the right amplification system behind it.

We built a campaign around scarcity, cultural relevance, and model-led social proof. In under 48 hours we generated 5M impressions. Within 18 days, every single limited edition piece was sold out. Instagram grew by 120% during the campaign window.

The Brief
01
The Challenge

Launch a limited edition fashion drop in a crowded market. Create genuine demand, not just visibility. Convert attention into purchases — fast — before the cultural moment passed.

02
Our Approach

A narrative-first campaign built around scarcity and identity. Strategic influencer seeding to the right voices — not the biggest accounts, but the most trusted ones in the target audience. Paid amplification timed to the peak of organic momentum.

03
The Outcome

5M impressions in under 48 hours. Sold out in 18 days. 3× ROAS on paid media. 120% Instagram growth. The campaign became one of the most talked-about fashion drops in its category in the first week.

Campaign Visuals

The Creative
Work.

Vast Clothing campaign proof Vast Clothing campaign proof 2
What We Did

The System
Behind the
Drop.

Campaign concept & narrative development — "Limited. Intentional. Yours." positioning
Creative
Influencer seeding — curated micro and mid-tier fashion voices with high audience trust in Nigeria
PR
Paid media amplification on Meta — retargeting warm audiences and lookalikes of top engagers
Paid Media
Content direction — visual creative brief, shot list, caption strategy, hashtag ecosystem
Creative
Real-time engagement management — responding, reposting, amplifying organic momentum as it built
Social
The Numbers

What It
Delivered.

5M+
Impressions
Generated in under 48 hours from campaign launch
18d
Sellout Time
Every limited edition piece sold within 18 days of launch
3×
ROAS
Return on ad spend across Meta paid amplification
120%
Instagram Growth
Follower growth during the campaign window
48hr
To Trend
Time from launch to peak organic reach on Instagram
0pcs
Remaining Stock
Complete sell-through — not a single piece left unsold

Want a drop
that sells out?

Tell us about your brand and your next campaign. We'll engineer the attention that converts.

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